On Sunday May 28th, Jolly Caffè created a sensory journey for adults and children in the Piazzetta in Serre Torrigiani..
On Sunday May 28th, Jolly Caffè, a member of the Italian National Espresso Institute (Inei), created a sensorial path for adults and children dedicated to coffee in Florence at Piazzetta: a tasting of espresso with a sensorial map prepared by the Institute International Coffee Tasters (Iiac) and sensory games for children developed by the Centro Studi Assaggiatori (CSA), on a journey to discover the espresso.
This is how Mariafiore Maggiordomo di jolly Caffè describes the experience.
What is the difference between tasting and tasting?
A sensory experience guides the consumer to discover their perceptions. The pleasant sensation of surprise for the discovery of new points of view and the curiosity that arouse, help a less obvious approach to the product.
What advantages does roasting have?
An event of this kind has brought consumers closer to Jolly Caffè and has helped a more curious idea of consumption open and aware of the work that, in synergy with the barista, is at the base of espresso cup. The studied simplicity of the tests helps the person who tastes our Jolly Coffee in the most conscious use of their senses, starting from an unfamiliar point of view and then preparing it for a more open taste of espresso. The sensory experience allows us to explain the added value of the product and demonstrate its superior quality.
Children and coffee: is it possible?
Everything that is food can and must be evaluated by the child and it is not necessary to taste it properly. Children are naturally predisposed to perceptions. Coffee gives them different perceptions in terms of sight, touch, smell and even hearing that – together – can perfectly compensate for the possible lack of taste perception. They are exceptional evaluators who recognize the qualities where present and also the defects; once they have understood what they can expect from a coffee, in the future they can hardly be “dazzled” by poorer products, at least from a sensorial point of view.
