We have always believed in quality.
Quality based on vast experience, research, expertise.
For more than sixty years, our love, professionalism and tenacity in the pursuit of our ideals, have been at the service of the authentic Italian Espresso. A true national heritage, to be upheld, safeguarded and preserved, allowing everyone to expect, when ordering an espresso, the unique and exquisite sensory experience of a real Italian Espresso.
Tradition, innovation, quality, service.
We collaborate with bar tenders and coffee professionals to familiarise the discerning and aware consumer with the variety and multi-layered aromas of true, unrivalled, Italian Espresso.

From green bean to blend.
1. Procurement of green coffee
2. Roasting
3. Cooling
4. Blending
5. The last step of the process: coffee in the cup. Total quality understood as mutual collaboration

1. Procurement of green coffee
Jolly Caffè uses meticulously selected coffee of several origins.
It is essential to select beans after they have been harvested to procure green coffee beans of impeccable quality.
In fact, under or overripe beans in the lot, which can spoil coffee even of the highest quality, must be discarded.
From the coffee plantations, where the best quality lots of beans are hand selected and packed in jute bags, to the cup exuding the thousand-fold aromatic notes that make up the captivating sensory profile of Italian Espresso.
The process by which bar blends are obtained, consists of four equally critical phases:
– The collaboration of a handful of longstanding green coffee suppliers
– The assurance of quality and traceability
– Painstaking inspection of all purchased lots (not only samples, as would be sufficient according to Italian law)
– Further quality control of the batches on arrival at company premises.

2. Roasting
We roast every batch of single-origin coffee individually.
This procedure is essential because the beans of each origin require specific roasting times and temperatures, depending on their source, the treatment of the cherry and the amount of dryness or moisture determined by the climatic conditions during the year of harvest.
Expert roasting allows – for example – a washed Arabica to develop a “fruity” sensory profile, whereas a natural arabica would impart a”chocolatey” tang.

3. Cooling
Our “forced cold air” plant instantly cools the freshly roasted beans, thus halting the combustion process.
This prevents the loss, by spontaneous combustion, of the optimal level of roasting.
Air cooling – a more expensive and longer process than water cooling – maintains the sensory qualities of the roasted bean, preserving its aroma and chemical composition.

4. Blending
The next step is testing the sensory profile of each variety of roasted coffee by tasting. If it passes the quality test it goes on to the blending phase, where beans of different origins are adeptly mixed. The quality of the blend will be subjected to scientific appraisal by sensory analysis.5. The last step of the process: coffee served in the cup. Total quality through mutual collaboration.
The essence of a quality Espresso is a quality blend. Just as important, however, is the barista’s know-how and capable use of the tools of the trade: the machine and the grinder-dispenser.
To enhance an excellent blend, collaboration is essential between the coffee roasting firm and the baristas at the points of sale.
That is why our B2B clients are closely supported by our agents and highly skilled specialists, and by providing courses and workshops to upgrade skills as well as the upkeep of equipment.
We have an authorized IIAC learning center (the first one established in Italy by a roastery), where IIAC trainers hold specialized courses focused on tasting methods and sensory analysis.

Our coffee is the finest expression of Italian Espresso
We purchase our own selection of coffee beans, and by careful roasting, transform them into fragrant crunchy grains, which are then entrusted to expert hands to be ground and tampered. The fine powder is then extracted by an espresso machine. You will find that each of our products contains a quality blend, and that every cup is a captivating sensory experience with an unmistakably distinctive taste.